Mr. Robert Klah, Head of Public Events and Communication for Charterhouse Productions Ltd, says awards serve as a springboard for artistes to grow their craft and brands both locally and internationally.
According to Mr. Klah, award schemes serve as motivation for music artistes to improve themselves by setting a target to be among the best in the country at the end of each year.
In an interview with GNA Entertainment, Mr. Klah noted that awards were very relevant with regard to artiste getting more endorsement deals, bookings, and the other benefits that come along with it.
“Without an awards scheme, many artistes would not aspire to greatness. So I think it serves as a springboard to elevate our artistes who put some hard work into their craft.
“Once you win an award, you gain some form of recognition, endorsement, and popularity you get from music lovers. Even being part of the nominees does boost the psyche of the artiste and gives you some kind of spotlight,” he said.
He added that awards further push artistes to maintain their level so they don’t flop with the music because they are perceived to be among the best.
“There is some form of self-accomplishment that comes with winning an award regarding the goal artistes have set for themselves. It also opens you up to the international music market because you will be highly rated if you have won a national award, “he said.