According to the astute businessman, assisting the Government to help deal with the national housing deficit challenge which currently stands in excess of two million, is vital to the growth of the economy.
Dr Adom during the signing of the partnership said bringing Abeiku Santana on board was targeted to inform low-income earners about the affordable housing units available to them.
“We know the housing deficit is in excess of two million and it has been prevalent for a very long time, so we at Adom City are poised to bridge the housing deficit gap and plan to build about 5000 homes in the next five years.
“To be able to achieve this target, we thought about the need to bring on board Abeiku Santana to spearhead this campaign about providing affordable homes to low-income earners,” he said.
In his speech, Abeiku Santana expressed gratitude to Adom Group of Companies for the opportunity to be a part of the well-established brand and expressed his desire to add more value in the coming years.
“It is a great opportunity for me and a privilege to bring onboard my expertise in the area of marketing to inform Ghanaians, especially the middle-class group, as to the affordable packages being offered by Adom City.
“We all know the stress that goes with building a house in Accra, but with Adom City, you have a dependable and trustworthy partner where you can get affordable homes,” he said.
Mr Kofi Adabor Ofori-Amanfo, Managing Director for Orel City and Heights, said Abeiku Santa joining Adom Group was vital for the company’s progress, especially for its new subsidiary Ace Heights.
“At Ace Heights, we bring affordable luxury in the home of Ghanaians and I believe Santana will help disseminate this message to Ghanaians living at home and abroad,” he said.
The partnership would see the 2021 Radio and Television Personality award winner become the new advertising face for the Adom Group, whose subsidiaries include Adom City Estates, Adom Heights, Ace Heights, Adom Charity, Blessed Adom Trading, and Orel City.
Adom City Estate has won the Best Real Estate Developers in Ghana for five consecutive times, having also won the Best Residential Developer for Lower-Income at the 2021 Ghana Property Awards.
In 2021, it was adjudged the Best Social Housing Development Real Estate Company at the Africa & Arabia Property Awards organised by the International Property Awards Body.