Stratcomm Africa empowers SMEs in brand reputation week

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Stratcomm Africa empowers SMEs in brand reputation week : Ghana News

Strategic Communication Africa Limited (Stratcomm Africa) successfully concluded its Brand Reputation Week, focusing on Small and Medium Scale Enterprises (SMEs) with comprehensive communication skills capacity-building clinic and training program.

Themed “Driving SME Growth Through Strategic Communication,” the two-day event aimed to help SME participants recognize the crucial role effective communication plays in fostering their growth and profitability.

Entrepreneurs from diverse sectors, including food and beverage, , beauty, film, construction, real estate, and communication, participated in the event, demonstrating Stratcomm Africa's commitment to driving positive change through strategic communication.

Throughout the program, seasoned Stratcomm Africa consultants covered essential communication principles and tools for sustainable business growth, offering insights into the competitive business landscape.

Topics included the importance of coherent communication strategies, digital communication, and building and sustaining brand reputation.

Aligning with Global Week celebrations, Brand Reputation Week provided a platform for discussing and diagnosing the unique communication needs of participants and determining effective ways to meet them.

Renowned Business Strategist Madam Mawuena Trebarh, speaking on Business Plan Development and Implementation, emphasized the importance of building a robust business foundation for developing and maintaining a positive brand reputation.

Esther A N Cobbah, CEO of Stratcomm Africa, highlighted the fundamental importance of SMEs in national development, stating, “SMEs are the backbone of our economy.”

She underscored the role of communication in business operations and national development, expressing the significance of the “Skill Up in Communication to Scale up your Business” initiative.

Participants lauded the event, with one from the food and beverage sector noting, “The two-day event has been enlightening, emphasizing the significance of effective communication and brand positioning.”

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